Web development for international FinTech company
An international fintech company that provides businesses with tools for accepting payments worldwide.
Business needs
The client required two complementary corporate websites that would serve as effective tools for promotion and operations.
1. Corporate website. The client lacked a unified digital platform where potential partners and customers could find comprehensive information about the company and its areas of operation.
2. Website for the key product – a payment system. The design and interface of the old platform did not reflect the product’s competitive advantages and were complex and poorly structured.
Technology stack
Analysis and suggestion
The client's main request was to create a bright, engaging, yet functional design that would serve as a foundation for increasing brand trust and boosting conversions.
In addition to an eye-catching design, we also had to work on the project’s architecture. Fintech is an industry where users expect absolute clarity and convenience. In this context, complex interfaces lead directly to losses. Therefore, another key task was to make the user journey as simple and efficient as possible. Information had to be easily accessible, and target actions—intuitively understandable.
Functionality & design
Abstract 3D objects became the highlight of the design. These elements not only added visual depth to the website but also helped guide user attention. Our 3D figures subtly direct the gaze toward key sections, making the interaction with the site engaging and memorable.
Micro-animations and smooth transitions added dynamism to the website. Instead of passive scrolling, potential clients actively interact with the platform. This not only strengthens the emotional connection but also helps users absorb information more effectively.
Contrasting accents against a dark theme created the perfect combination. This color palette not only highlights key elements but also enhances visual impact, keeping the user’s focus exactly where the business needs it.
Another key challenge of the project was to maintain a complex, dynamic design while ensuring high performance. To achieve this, we minimized CSS and JavaScript, reducing the amount of data users need to load. Another tool that helped speed up the website was Lazy Loading. Now, images, animations, and other heavy elements load only when the user scrolls to them, optimizing performance and improving the user experience.
In summary
We completely redesigned the structure and layout, making the websites highly user-oriented. They now provide easy access to all important information and services, helping clients quickly find what they need. Additionally, the sites were designed with the company’s expansion strategy in mind. They are easy to scale and adapt to new directions, services, and markets. Another key outcome of the project is that, despite the complex and rich visuals, we managed to make the site lightweight and fast. As a result, the client received not just two platforms, but well-thought-out tools for running their business.